Jessica Tyson
24/03/2025 • 5 min read
Every April, the UK comes together for VApril, an annual campaign dedicated to providing expert advice and support for both smokers and vapers. Whether you’re looking to quit smoking or simply want to learn more about vaping, VApril is here to help. As the world’s largest vaping education campaign, VApril has been guiding smokers towards healthier choices for seven years and counting.
The campaign is designed to be inclusive, offering resources and support to anyone interested in quitting smoking or vaping. With a strong digital presence, VApril reaches out to smokers across the UK, providing them with the tools and information they need to make informed decisions. From expert advice to practical tips, VApril is your go-to source for all things vaping.
Welcome to one of the UK's most important public health campaigns: VApril. Spearheaded by the UK Vaping Industry Association (UKVIA), VApril is all about raising awareness of vaping as a potentially less harmful alternative to smoking. It’s not just another awareness month — it’s the world’s largest vaping education initiative, and it’s here to help adult smokers make informed decisions. The campaign has been instrumental in helping former smokers transition from smoking to vaping, showcasing numerous testimonials of individuals who have successfully made the switch.
VApril was created by the UK Vaping Industry Association (UKVIA) with a clear mission: To support smokers looking to quit by providing evidence-based guidance on making the switch to vaping. Over the years, VApril has played a crucial role in debunking myths and addressing misconceptions about vaping, helping millions of smokers understand the benefits of switching.
The campaign is not only about quitting smoking, but also, it's about creating a smoke-free future. With a focus on promoting less harmful choices, VApril provides resources for new vapers, long-term smokers, and even organisations looking to support their members. As we move into 2025, VApril will also focus on identifying illegal vapes and raising awareness about recycling, ensuring that the campaign remains relevant and impactful.
Perhaps most importantly, VApril aims to educate, not promote. The campaign provides clear, evidence-based information to adult smokers who are curious about vaping and how it compares to traditional cigarettes. VApril doesn’t push products — it encourages people to explore their options, cut through the confusion, and decide for themselves.
Whether it’s your first time hearing about VApril or you’re already familiar with the name, there’s always something new to discover — and 2025 is shaping up to be one of the most important years yet.
At the heart of VApril is a mission to clear up common misconceptions. That means talking openly about vaping in a way that’s honest and practical. From spotting non-compliant or illegal devices to understanding how to recycle your vape gear responsibly, the campaign covers all bases. Switching to vaping can also save smokers money through special money-saving vape bundles and discounts.
More importantly, it empowers adults with information they can trust — helping them take control of their journey away from cigarettes, one informed step at a time.
The UKVIA isn’t just the name behind VApril — it’s the driving force behind fair standards, responsible messaging, and clear regulation in the UK vaping industry. The organisation also plays a big role in pushing for quality and safety across the industry, working with retailers, policymakers, and public health experts to make sure the benefits of switching are fully understood.
Throughout the year, VApril hosts a variety of events and activities designed to support smokers and vapers on their journey. From expert advice available through the campaign’s website and social media channels to partnerships with vape retail stores and other businesses, VApril is committed to making the switch to vaping as smooth as possible.
One of the standout resources offered by VApril is its published research and testimonials from real people, offering quality advice for adult smokers. You can be sure that the information provided is both accurate and helpful.
VApril is more than just a campaign; it’s a community. Smokers-turned-vapers are encouraged to share their experiences, highlighting the importance of expert advice in making the switch. By addressing common concerns and misinformation, VApril fosters a supportive environment where smokers can feel confident in their decision to quit.
With the UK set to ban disposable vapes in June 2025, this year’s VApril is placing extra focus on helping smokers move to reusable and refillable options. Expect to see guides, FAQs, and practical resources to make the transition easier, more sustainable, and budget-friendly, providing smokers with affordable vaping options.
Shop refillable vape kitsIt’s a timely move — and a sign that VApril is not just about raising awareness, but helping real people adapt to real changes in the vaping landscape.
FREESMO is also playing a role in VApril 2025 with its very own 30 Day No Smoking Challenge. From personalised product recommendations to a judgment-free community group, the challenge is geared to help individuals kickstart their smoke-free journey with the information and support they need to succeed.
Read more about the UK’s vape banFor more info about the challenge and how to participate, read our guide: FREESMO’s 30-Day No Smoking Challenge.
VApril isn’t a sales pitch. It’s a movement built around education, support, and harm reduction. VApril reaches various destinations across the UK to support smokers. Whether you’re thinking of making the switch or just want to stay informed, VApril offers a chance to do so in a balanced, practical way.
Ready to learn more or take your first step?
Join FREESMO today, and learn more about how you make informed choices — on your own terms.
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